First Entertainment Management Master Class held in collaboration with Cambridge Judge Business School

The Entertainment Master Class (EMC) — the executive academy created by the entertainment industry for the entertainment industry — has entered into a ‘bridge-building’ partnership with the Cambridge Judge Business School, which will link the international entertainment industry with the world-famous university.

As of this January, Cambridge will provide a permanent home for the EMC’s annual Entertainment Management Master Class, bringing research competence and academic expertise in innovation strategy, creative leadership, entrepreneurship and technology to the EMC. In return, the EMC will bring a high-powered group of entertainment executives and creative talent to Cambridge, providing the Cambridge Judge Business School with high-level access to the increasingly influential media industry, while enabling it to road-test its research in a real-world environment.

The inaugural Entertainment Management Master Class at Cambridge starts this Tuesday, and will run until January 18. The programme will be hosted in collaboration with the Cambridge Judge Business School and events and lectures are being held across the most historic colleges of Cambridge University – including Kings College, Clare College, Corpus Christi and Peterhouse. Among the speakers and industry mentors due to arrive in Cambridge from the EMC’s creative faculty are Sony Picture’s Wayne Garvie, National Geographic Channels’ David Lyle, Channel 4 founder Sir Jeremy Isaacs, filmmaker and TV host Jason Silva, Channel Flips’ Wil Harris, BBC Trust’s David Liddiment, Red Arrow’s Michael Schmidt and legendary producers Paul Jackson (The Office), Geoff Posner (The Young Ones; Little Britain) and Mikkel Bondesen (Burn Notice; The Killing).

According to EMC managing director Christoph Fey, the partnership reinforces the Academy’s commitment to building bridges between practical experience and academic research.

Fey said: “As a think-tank for decision-makers, a writers’ room for creators and a ‘future lab’ for entertainment entrepreneurs, the EMC’s focus has always been on the open exchange of ideas, information and experience. Our faculty has pioneered a new style of peer-to-peer education, based on this philosophy of collaboration across industries, disciplines and cultures. Connecting our 200-strong creative faculty and our global network of alumni to University of Cambridge — one of the smartest spaces imaginable — counts as an exciting development in our young history.”

Dr Allegre Hadida, director of Judge Business School’s MPhil in Management Programme and an expert in cultural, arts and media management, added: “This is a partnership that we are delighted to be part of. When it comes to business principles and practice, the entertainment industry is as much in need of professional support as any — perhaps even more so, as the emphasis in show business has traditionally been on the ‘show’, or the creative side of things, rather than on the business. The EMC’s move to professionalise the business side of showbiz is very sensible and we are proud to be a part of it.”

For more information about the event visit: http://www.entertainment-masterclass.tv/programme/entertainment-management/

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About the Entertainment Master Class:

The EMC was launched in 2008 to provide peer-to-peer executive education for entertainment television professionals. The organisation, which was created by the industry for the industry, offers a one-year, road-show curriculum that provides participants with the opportunity to learn from industry leaders, seek advice and guidance, share ideas, and build global networks and professional alliances. More than 200 leading practitioners from within the global entertainment and its associated industries speak, teach and mentor at the EMC Academy.

About Cambridge Judge Business School

Cambridge Judge Business School leverages the power of academia for real world impact to transform individuals, organisations and society. Since its inception in 1990, Cambridge Judge has forged a reputation as a centre of rigorous thinking and high-impact transformative education.  Situated within one of the world’s most prestigious research universities, and in the heart of the Cambridge Cluster, the most successful technology entrepreneurship cluster in Europe, the School works with every student and partner or client organisation at a deep level, identifying important problems and questions, challenging and coaching people to find answers, and creating new knowledge.

Cambridge Judge pursues innovation through inter-disciplinary insight, entrepreneurial spirit and collaboration. Cutting edge research is rooted in real-world challenges and by helping students and clients ask excellent questions to create real-world change. CJBS undergraduate, graduate and executive programmes attract innovators, creative thinkers, thoughtful and collaborative problem-solvers, and current and future leaders, drawn from a huge diversity of backgrounds and countries.