MASTERING THE ART OF NEGOTIATION IN THE BUSINESS OF SHOW BUSINESS
Whether you are negotiating budgets, fees or rights, you will have to reach agreements that work for both, the show and the business of show business. Yet, despite the best efforts of creators and executives to connect, the everyday reality proves that most people are rather insulated within their particular disciplines. Creators may know all about the creative process but sometimes very little about the commercial logic of the business – and vice versa. If you don’t understand the implications for both sides, your deals may be flawed.
In this four-day Master Class, we will expose you to ideas and insights that profoundly shape the way decisions are made and deals are done in the business of screen entertainment. Through case studies, interactive discussions and a series of negotiation simulations, you will learn from leading practitioners how to balance the creative and the commercial side, how to manage the tension between empathy and assertiveness, how to deal with difficult people, what to do when someone says no, when to negotiate, and when to walk away. You will discover what really makes or brakes your negotiations.