The ENTERTAINMENT MANAGEMENT Master Class

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UNDERSTANDING THE BUSINESS OF SHOW BUSINESS

 

“Any artist will tell you that what they want is as many people to see their work as possible with as little interference as possible. To create, get final edit, and be the broadcaster is the ultimate artistic experience.“

- Ricky Gervais -

“If you think too much about the show, the business will bite you in the ass. But if you think too much about the business, the show will bite you in the ass.”

- Norman Kurland -

“In business as in life, you don’t get what you deserve, you get what you negotiate”

- Chester Karrass -

Whether you’re negotiating budgets, fees, shares or rights, you’ll have to reach agreements that work for both sides: the show and the business of show business. Some may know all about the creative process, yet sometimes very little about the commercial logic. Does this really matter? We think it does because it leaves you with gaps where crucial bits of knowledge ought to be. If you don’t understand both sides, your business will turn out to be flawed.

In our Entertainment Management Master Class, you’ll learn from leading practitioners how they balance the tension between the creative and the commercial side. From scratch to screen, we’ll explore how they invest in their intangible assets. We’ll analyse the roles of creators, producers, networks, agents and distributors, and how they position themselves as pioneers, intermediaries and gatekeepers. The rise and reach of Amazon, Apple, Facebook and Google are calling their old business into question. Looking ahead, we’ll discuss how they might reimagine and reinvent themselves when they navigate their business into the future.

Over the course of this three-day Master Class, through case studies, interactive discussions and negotiation simulations, we’ll expose you to ideas and insights that profoundly shape the way decisions are made in today’s rapidly changing business of television entertainment.

CURRICULUM

 

Day #1: RUNNING ORGANISATIONS

On Day #1, we’ll ask, from a variety of angles, a pressing question: what’s the best organisational response to today’s uncertainty?

Topics discussed:
How to lead change?
How to adopt a startup state of mind?
How to focus on the endgame of your business?

Day #2: MANAGING PEOPLE

On Day #2, we’ll weigh the importance of understanding creativity and managing creatives.

Topics discussed:
How to create collectively?
How to deal with difficult people?
What to do when someone says no?

Day #3: NEGOTIATING DEALS

On Day #3, we’ll explore the art and science of negotiating deals, taking deep dives into the tricks of the trade.

Topics discussed:
How to make your pitch bankable?
Who has the power, and when does it shift?
When to close the deal, and when to walk away?

 

BOOK NOW

 

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Location: Cambridge

Where: Cambridge
When: May 26 -28, 2018

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Speakers and Mentors from the Entertainment Management Faculty include: