The ENTERTAINMENT MANAGEMENT Master Class
UNDERSTANDING THE BUSINESS OF SHOW BUSINESS
“Any artist will tell you that what they want is as many people to see their work as possible with as little interference as possible. To create, get final edit, and be the broadcaster is the ultimate artistic experience.“ - Ricky Gervais
“In business as in life, you don’t get what you deserve, you get what you negotiate” - Chester Karrass
Whether you’re negotiating budgets, fees, shares or rights, you will have to reach agreements that work for both sides: the show and the business of show business. Creators may know all about the creative process but sometimes very little about the commercial logic of the business – and vice versa. Does this really matter? We think it does because it leaves you with holes where crucial bits of knowledge ought to be. If you don’t understand both sides, your deals will be flawed.
In this three-day Master Class, we’ll expose you to ideas and insights that profoundly shape the way decisions are made in the business of show business. Through case studies, interactive discussions and a series of negotiation simulations, you’ll learn from leading practitioners how to trigger creativity in organisations, how to balance the tension between the creative and the commercial side, how to deal with difficult people, how to make your pitch bankable, what to do when someone says no, when to negotiate, and when to walk away. You’ll discover what’s really making or breaking your deals. The answer might be: it could be … YOU.
When: March 10 -12, 2018