The ENTERTAINMENT MANAGEMENT Master Class
UNDERSTANDING THE BUSINESS OF SHOW BUSINESS
“Any artist will tell you that what they want is as many people to see their work as possible with as little interference as possible. To create, get final edit, and be the broadcaster is the ultimate artistic experience.“
- Ricky Gervais -
“If you think too much about the show, the business will bite you in the ass. But if you think too much about the business, the show will bite you in the ass.”
- Norman Kurland -
“In business as in life, you don’t get what you deserve, you get what you negotiate”
- Chester Karrass -
Whether you’re negotiating budgets, fees, shares or rights, you’ll have to reach agreements that work for both sides: the show and the business of show business. Some may know all about the creative process, but sometimes very little about the commercial logic. Does this really matter? We think it does, because it leaves you with holes where crucial bits of knowledge ought to be. If you don’t understand both sides, your business will turn out to be flawed.
In our ENTERTAINMENT MANAGEMENT Master Class, you’ll learn from leading practitioners how they balance the tension between the creative and the commercial side. From scratch to screen, we’ll explore how they invest in their intangible assets. We’ll analyze what roles creators, producers, networks, agents and distributors play, and how they position themselves as pioneers, publishers, aggregators, brokers and gatekeepers on the marketplace.
The rise and reach of Google, YouTube, Facebook, Netflix, Amazon and Apple are calling the business of the old media giants into question. Television is ever more frequently being told that it is threatened on all fronts, and, for those digital natives, totally yesterday. Yet, the value of a television audience continues to rise, even if millions now watch television on their phones. The question, however, is: who owns this audience?
Global streamers keep scooping up more and more viewers worldwide, across and beyond borders, languages and cultures that used to mark out segmented broadcasting markets from territory to territory. New block-chain technologies may be used to build open-protocol audit systems that can track and record each and every transaction with complete transparency, allowing rights owners to share, directly and immediately, in revenues that used to be hidden along the value chain.
Looking ahead, we’ll discuss how all this might change what you do, and how you might reimagine and renew yourself when you navigate your business into the future.
Over the course of this three-day Master Class, through case studies, interactive discussions and negotiation simulations, we’ll expose you to ideas and insights that profoundly shape the way decisions are made in today’s rapidly changing business of television entertainment.
Day #1: RUNNING ORGANISATIONS
On Day #1, we’ll ask a pressing question from a variety of angles: what’s the best organisational response to today’s uncertainty?
How to lead change?
How to adopt a startup state of mind?
How to focus on the endgame of your business?
Day #2: MANAGING PEOPLE
On Day #2, we’ll weigh the importance of understanding creativity and managing creatives.
How to create collectively?
How to deal with difficult people?
What to do when someone says no?
Day #3: NEGOTIATING DEALS
On Day #3, we’ll explore the art and science of negotiating deals, unraveling the tricks of the trade.
How to make your pitch bankable?
How to turn commissions into cash?
How may block-chain turn profit waterfalls upside down?
Location: Cambridge, UK
Where: Magdalene College, University of Cambridge
When: The next one will take place in March 2019 (dates tba)