GLOBES | MAD – Marketing, Advertising, Digital and Communication Conference 2013

TEL AVIV | July 17, 2013

Armoza Formats, in collaboration with Globes and EMC are searching for ideas for the next international entertainment format.

Formagination 2013 was a unique format competition and an internatinoal launch pad for Israeli creativity, held at the Globes Media Conference on July 17th, 2013 in Tel Aviv.

  • The pitching took place during the 2013 Globes’ MAD Conference.
  • The winner received up to $25,000$ and a scholarship for an EMC module
  • The formats eligible for the competition should include new original idea. Genre: non-scripted format.
  • Each finalist received 5 minutes to pitch his/her format and 5 minutes for judges Q & A.


UPDATE – And the Winners Are:

  • Formagination Winner 2013: Lior Lederman with his Location Game Show “Whose House is it Anyway”
  • Runner Up -  (Winner of the Entertainment Master Class Scholarship): Dror Levy & Yaron Brovinsky with entertainment game show format “I Do, You Don’t”
  • Wildcard Winner: Shahar Kaminski with factual entertainment format “Dream Job”


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Photos: Elwin De Groot