BERLIN_Pitching

THE PITCHING MASTER CLASS

KNOW YOURSELF. KNOW YOUR IDEA. KNOW YOUR PITCH.

Pitching is at the heart of what the entertainment community does.

We seek to explain our vision so convincing that we enthuse and inspire others to become recruits to our mission. Yes, pitching is a crucial part of the business of creators selling ideas to buyers. But it is about so much more. Pitching is about explaining to others the intangible, whether they be concepts, processes, opportunities or personality potentials. People on the receiving end of pitches will not only look at the proposal itself, they’ll judge the pitcher’s ability to be a ‘safe hand’: Who you are and how you pitch matters as much as what you pitch.

In this Master Class, we’ll draw back the curtain to see how good stories can make great pitches, we’ll look to future needs and how to pitch the future to people who are sometimes stuck in the past, we’ll explore the business side of pitching for money, and we’ll dive into the tricks of the trade, the universal skills that help a pitcher ‘own the room’ and close the deal.

CURRICULUM OVERVIEW

DAY 1 – Saturday, February 25
@ Springer Penthouse & Unternehmerclub

THE PITCH: OWNING THE ROOM & CLOSING THE DEAL
PITCHING PSYCHOLOGY: HOW TO PUT THE ROOM ON FIRE
WHAT’S YOUR STORY? PITCHING DRAMA SERIES
PITCH DEALS: WOULD YOU MAKE A DEAL WITH THE DEVIL?

DAY 2 – Sunday, February 26
@ Springer Penthouse & Unternehmerclub

THE PACKAGE: PROTOTYPING & PRESENTING YOUR PITCH 
THE PROCESS: FROM IDEA TO SELLABLE FORMAT
THE PRODUCT: VISUALIZING YOUR PITCH
CREATING COLLECTIVELY: MAKING YOUR PITCH BANKABLE

DAY 3 – Monday, February 27
@ Springer Penthouse & Unternehmerclub

UNDERSTANDING VR: MARKET INSIGHTS 
VR: IT IS THE HYPE-CYLCE, STUPID!
NEW STORY WORLDS: VR x JOURNALISM
ME & TV

DAY 4 – Tuesday, February 28
@ Fraunhofer Heinrich Hertz Institute HHI & Audi City Berlin

VR LIVE: SHOWCASES – TiME LAB & AUDI
PITCHING THE FUTURE: THE TIME-LAB
FAILURE & DISRUPTION: LESSONS LEARNED FROM PITCHING INNOVATION
AUDI x VR: PITCHING BRAND EXPERIENCES
FLYING HIGH: TESTING THE AUDI DRONE SHUTTLE

WHEN & WHERE

When: February 25 – 28, 2017
Where: Berlin, Germany

PROGRAMME PARTNER

MEDIA ENTREPRENEURS is an initiative by Axel Springer with the aim to build a network of people that have an entrepreneurial mindset and the will to build innovative products and business models in the media space.

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timelab

springer

audiberlin

 

CONTACT AND APPLICATION

For more information and application details please contact Rebecca Roth.

*** APPLY NOW ***

 

Our PITCHING IDEAS Master Class Faculty includes: