MASTER CLASS #1 2015 – “PITCHING IDEAS”
KNOW YOURSELF. KNOW YOUR IDEA. KNOW YOUR BUYER. KNOW YOUR PITCH.
Pitching is at the heart of what the entertainment community does. We seek to explain our vision so effectively that we enthuse and inspire others to become recruits to our mission. Yes, pitching is a crucial part of the business of creators selling content to buyers. But it is about so much more. Pitching is about explaining to outsiders or our colleagues the intangible, whether they be concepts, processes, opportunities or personality potentials. Participants in this four day module will explore pitching of television show ideas, business concepts and ultimately themselves.
DAY ONE: The Audience - “Pitching To The People”.
On *Day One* (hosted in collaboration with Medienforum) we look at audiences to see what they are responding to and how to pitch directly to them by social and other means. We look to future needs and how to pitch the future to people who are sometimes stuck in the past.
Future Media: Global Trendwatch
TV Trend Watch: What’s Hot On Air & Online
Second Screen: A Global Investigation
Future Pitching: Trends For Media Investors
Future Of Formats: Audiences Are All The Same…And Different
The Inside Story: Dragon’s Den
Day TWO: The Pitch - “Pitching Yourself & Your Idea”.
On *Day Two* we draw back the curtain to see how good stories can make great pitches. We workshop through a range of pitches for concepts varying from digital to technology to TV and dissect what makes them work.
Perfecting The Pitch: Lessons Learned From The Selling Frontline
What’s Your Narrative: Visualizing The Pitch Story
Pitch Coaching: What Have You Got?
Day THREE: The Package – “Pitching Your Business”.
On *Day Three* we lean towards the business side of pitching and the pitching of businesses. Money is serious – different circumstances and different stake holders require different types of pitches.
Mind Your Business: Pitching For Money
The Entrepreneur’s Pitch: Lessons From Launching Your Own Company
All Things Television: Creating, Packaging & Pitching Television Programming
All Things Digital: Creating, Packaging & Pitching Online Programming
The Inside Story: Supernerds.tv – Merging Theater, Television And Interactive Media
Day FOUR: The Deal – “Owning The Room & Closing The Deal”.
On *Day Four* everyone dives into the tricks of the trade – the universal skills that help a pitcher “own the room” and turn critics into converts.This session draws together the revelations of the previous days and puts them into practice. The day ends with a workshop where participants demonstrate pitching perfection and “enter pitching paradise”.
What Buyers Want: The (Dirty) Tricks Of The Trade
Understanding People: Dealing With Fear
Elevator Pitch: The 5 Minute Format
The master class will coincide with a week of festivities in Cologne – including the Medienforum and Interactive Cologne. The grand kick-off will be the annual NRW Branchentreff by NRW Film & Medienstiftung on June 10.
WHEN & WHERE
When: June 11 – 14, 2015
Where: Cologne, Germany
The PITCHING IDEAS MASTER CLASS IS SUPPORTED BY:
Film- und Medienstiftung NRW
In 2015 The ENTERTAINMENT MASTER CLASS returns to Cologne for the fourth time and wishes to thank the Film- und Medienstiftung NRW for its continued support.
Founded in 1991 and with an annual funding budget of 35 million Euros, the Film- und Medienstiftung NRW is the financially strongest state film funding institution in Germany. Among its shareholders are WDR and the federal state of North Rhine-Westphalia, as well as ZDF, RTL and the state media authority, the Landesanstalt für Medien. The goal of the company is to promote film and media culture as well as film and media business activities in the state of North Rhine-Westphalia. // www.filmstiftung.de //