Greensfelder’s passion for compelling television and her interest in social anthropology spurred her to start an independent production company with business partner Sean Gallagher. With Half Yard Productions, Greensfelder sought to develop and produce entertainment content that would appeal to a broad audience but focus on extraordinary everyday characters and their stories. Whether viewers are following amateur metal detector enthusiasts with National Geographic’s hit Diggers, channeling their inner bridezilla with TLC’sSay Yes to the Dress, testing their geographic knowledge with History’s How The States Got Their Shapes, or noodling Animal Planet’s Hillbilly Handfishin’, Greensfelder offers them a peek into someone else’s world.
Prior to starting Half Yard Productions, Greensfelder was senior vice president of programming and development for Discovery Channel. Under her direction, Discovery launched a number of successful series that became signature programs for the network, including Deadliest Catch, Dirty Jobs, MythBusters andAmerican Chopper, in addition to award-winning specials like the Emmy-nominated The Flight That Fought Back and the critically acclaimed Planet Earth. Greensfelder played a key role in creating the Discovery Channel Quest initiative, which funded and filmed scientific expeditions around the world. While at Discovery, Greensfelder was named one of Hollywood Reporter’s ‘Next Generation: 35 under 30’. She is a sought-after speaker and panelist at industry events, a contributor to Realscreen magazine, a member of the Maryland International Film Festival’s Advisory Board, an honorary member of Jewish Women International and a member of the Academy of Television Arts and Sciences.
Greensfelder started her career in production with Transatlantic Films, a UK-based production and distribution company. She holds a bachelor’s degree from Yale University and a MBA from the Wharton School at the University of Pennsylvania. A native Washingtonian, Greensfelder is a keen photographer and mother of two very lively girls.
Half Yard Productions is a part of Red Arrow Entertainment Group (a ProSiebenSat.1 Group company).