Alison Rayson is one of the industry’s leading Rights Experts and Deal Makers. She has spent 20 years in the Television Distribution Industry and has an in depth knowledge of the value of rights across all programming genres and how to monetize them globally. She has managed sales and production teams across diverse revenue streams to create countless global brands ranging from the hugely successful entertainment format POPSTARS (broadcast in 110 territories) to the pre school hit FIFI AND THE FLOWERTOTS (broadcast in 200 territories and sold to over 100 retail licensees). Alisons role at both Raydar Media and its new JV Distribution Company with DLT will cover strategy, business planning, financial target management and both pre-sale and finished show and format deals to a number of key territories.
RAYDAR MEDIA is a dynamic new Independant content management and creation company. It is uniquely positioned to understand how to build value across all programming genres and all rights platforms, RAYDAR’s number one priority is to build International success for rights owners through financial and creative packaging solutions. RAYDAR will act as either Executive Producer or Co-Producer on the projects it acquires and helps finance but will not take the role of sole Series Producer itself. Raydar will also create its own content but will always look to partner with established UK based or International production partners on these shows. RAYDAR’s base is in London but its passion and focus is the International market. It’s mission is to create compelling and original new television and transmedia content through partnership and collaboration with the world’s best creative talent. RAYDAR MEDIA is co-owner of an exciting new Independant Distributor to be launched in partnership with DLT Entertainment at MIP TV 2013. The company will be building a multi genre library that will include existing hit scripted shows and formats such as My Family and brand new award winning television ranging from KHF’s romantic teen family series “Girl Vs Boy” to the unique Emmy Award winning supernatural thriller “Reservoir Hill”.