After woriking in the film business as a writer, director and producer for more than 15 years Annette Reeker founded all-in-production in 2008. She is the company’s creative mind. For ProSieben she developed, wrote and produced two seasons of the series ALLES AUSSER SEX. The popular and successful comedy shows SWITCH (German Television Prize), SONST GERNE and MANNGOLD featuring Cordula Stratmann and the Panelshow KENN ICH were all developed and produced by Annette Reekers. Her former firm called visuelle produced numberless movies, documentaries, docusoaps, and cinema spots. She also realized a number of TV films with herself as director. She moreover works as a dramaturg and – under her pseudonym “Anna Tebbe” – as a writer. However, her main field of activity is format development.