Arik is a seasoned media executive with experience in both the managerial and production aspects of the media industry. Arik serves as Executive vice president Programming and New Media at BabyFirst, an American media company that operates TV channel, web site and mobile apps in more than 20 countries around the globe.
Arik was part of the core team that launched BabyFirst where he is responsible for overseeing all areas of programming strategy, original programming development, production, acquisitions and the creation of mobile apps and web site. Under his supervision the channel produced more than eighty different series in all genres and won several awards for its content quality. Additionally Arik is responsible for managing the day-to-day broadcasting operations of the channel which includes overseeing three territorial play lists with eleven different languages. Prior, Arik gained more than 10 years of experience producing major network, prime time and cable programs as well as documentaries and children’s programming.
Arik has a B.A. in communications and management and an M.B.A. in general management from the Rotterdam School of Management, Erasmus University, The Netherlands.