Person details

Bertrand Villegas
Co-Founder, The WIT

Bertrand Villegas is the co-founder of The WIT, the leading agency specialized in research and information on TV programs worldwide.

After graduating from Political Science (IEP Paris, France), and Management (ESSEC business school, Paris, France), Bertrand worked as a media journalist and wrote books. In 1996 he co-founded The Wit with Virginia Mouseler. The Wit services are used by the most active broadcasters, producers and distributors around the world.

With The Wit’s Geneva-based team and researchers worldwide, Bertrand follows the new ideas in tv and digital content, and the emerging trends.

In 2016, he published “How to make a hit format in 10 lessons”, the definitive guide to formats makers, from the development to sales.