Person details

Founder & CEO, Practical Innovation, Israel
Class 2010

Daniel is Founder and CEO of Practical Innovation – a cross media powerhouse providing creative, training and strategy. His Former roles include being Head of Digital at Armoza Formats, Head of content at The Box and creative director of Screenz.

In March 2012, Daniel was elected by leading business magazine Globes as one of the “40 most promising people under 40 in the Israeli business world”

As Head of Digital at Armoza Formats, he oversaw development of cross media formats and technologies. Among his projects is TV by the People – The first ever TV format to be created and developed via crowd sourcing.

As head of content at THE BOX Daniel developed both TV formats for the Israeli and International markets as well as branded content for clients in the likes of P&G and 3M. Daniel also facilitated the company’s business development in the global television industry.

Daniel was also a founding member and the creative director of Screenz – A cross media company offering digital solutions for TV entities such as Fox International Channels and Red Arrow. Screenz is a joint venture between THE BOX and Keshet, Israeli leading broadcaster.

In 2010 Daniel won the prestigious fellowship for the Entertainment Master Class.

Daniel has a professional blog at covering original new and cross media. Articles from the blog constantly reappear in publications such as The Marker. He also holds lectures and workshops worldwide on these subjects.

Daniel wrote for prime time Israeli Television (channel 2 &10), acted as artistic manager of “Smallbama” theater festival, wrote the nationally toured comedic play The Chat and its Punishment, was associate story editor on Channel 10′s prime time show “The sting” and in 2009 acted as head writer and story editor for the first Israeli ARG “The Architect” .

He earned a BA in film and Theater in New York and an MBA in Israel