Person details

Dick de Rijk
Creative/Commercial Director, Dick de Rijk Productions BV, The Netherlands

After running his own creative team in the advertising and gaming industries, Dick partnered in 1999 with Joop van den Ende, creating some instant TV-successes in Holland. A year later he formed a creative team with John de Mol specializing in “global TV-formats”, resulting in a series of shows that travelled around the world. In 2004 Dick signed an exclusive first-look partnership with Endemol International which resulted in numerous worldwide format successes. In 2007, three of Endemol’s top-5 format properties were created by Dick, including their number one blockbuster – on air in some 150 countries – Deal Or No Deal. Under his alliance with Red Arrow “You Deserve It” was immediately picked up by ABC – and produced in some 20 territories. Dick is one the few non Americans to have created and sold multiple prime time shows in the US, as first territory. Currently Dick has an exclusive partnership with FremantleMediaGroup Ltd. New shows are expected to be launched soon.