Elad is the VP Creative for the MTV Networks & Viacom brands in Israel, operated by Ananey Communications Group, Israel’s leading TV multi-channels company. He was scouted by MTV Networks while working in the music business of Tel Aviv city, running night clubs and bars and managing his own music label with a roaster of some of Tel Aviv’s best indie artists.
Elad observes music as a way of living. He is a well-known figure in the Tel Avivian night life & music scene and combines his passion also in the day job as the Editor-in-Chief of music for MTV Israel. In addition, he serves as the Chief Creative Developer of Mars Games, Ananey’s interactive gaming division. Elad leads the digital activities in the division he runs, including: online, social networks & apps.