Gary Binkow is both a partner in The Collective as well as founding partner and CEO of Salient Media – the production, distribution, and marketing arm of The Collective. He has created a niche-specific multimedia company that takes an innovative approach to building and disseminating content. The Collective’s mission is to empower artists and content creators to take control and ownership of their own intellectual properties.
Since 2006, Salient Media has become a leading provider of home entertainment products, with an emphasis in comedy. Gary and his team have produced some of the highest rated TV comedy specials for HBO, Showtime, Epix, and Comedy Central. The company was recently recognized with two Emmy® nominations for its critically acclaimed HBO documentary Mr. Warmth: The Don Rickles Story. Salient Media has successfully engineered the marketing and distribution sales strategies for projects that include multi-platinum selling DVD successes Katt Williams’ Pimp Chronicles, America Hustle, and It’s Pimpin’ Pimpin’. Other widely successful titles include: Mo’Nique: I Coulda Been Your Cellmate, National Lampoon’s Spring Break, Mike Epps: Under Rated, and Totally Baked. Recent successes include: Fred: The Movie, Night of the Living Fred, and High Fructose Adventures of The Annoying Orange. In 2011, Gary initiated the launch of Bloody Disgusting Selects, a premiere line of horror and genre titles that has enjoyed great success with movies like YellowBrickRoad, Rammbock, Cold Fish, and 2011 Sundance movie The Woman. The first original horror production, V/H/S, made its World Premiere in the 2012 Sundance Film Festival.
While working with various brand entities, Gary recognized a shift in the distribution models and began marketing directly to consumers. As this proved successful, comedy-based entertainment quickly became a dominant concentration, as comedy continued to be a consistent and widely accepted medium in several distribution channels, including the Internet. Soon to follow, the home video distribution division was launched within the company and quickly became mainstream. This new direction led Gary and his team to position their content into major retailers, including Wal-Mart, Best Buy, and Target.
With more than twenty years of experience in the entertainment industry, Gary served as Senior Vice President and Manager of operations at Film Colony Ltd., a Miramax-based feature film production entity. Some of the productions produced during his tenure include: The Bourne Identity, Cider House Rules, The Duplex, The Nanny Diaries, She’s All That, Levity, and Hurly Burly. In addition, Gary was directly responsible for the realization and execution of Finding Neverland, starring Johnny Depp, Kate Winslet, and Dustin Hoffman, which was nominated for seven Academy Awards® including Best Picture, on which Gary was Executive Producer. Throughout his extensive career, Gary has produced/executive produced over fifteen independent films and over 100 hours of live television. In addition, he has worked in various capacities for a variety of media companies including: MTV, 20th Century Fox, Lorimar Television, and K2 Sports, amongst others. Adding to his widespread media involvement, he also served as a brand consultant for numerous companies and has implemented specifically targeted integrated branding and multi-level marketing programs for numerous feature films.