Person details

Geertje Hoek is the managing director of the organisation’s creative heart, Talpa Content, which is responsible for international successes like “I Love My Country”, “Pretty Smart”, “Dating in the Dark”, “Celebrities on Welfare”,“Divided”, “The Voice” and “Utopia”.

Before she joined Talpa, Geertje Hoek managed LibertyFilms, the production outfit of giant advertising agency FHV-BBDO. In advance of her role in advertising she became a very experienced TV producer with several Dutch public broadcasters, like AVRO and NOS, and independent production company IDTV.