Person details

Matthew Ashcroft
SVP, Head of Asia Pacific, International Distribution
Shine International

Matthew Ashcroft joined Shine International in January 2012 to the newly created role of SVP, Head of Asia Pacific from Viacom International Media Networks (VIMN), where he was its Singapore-based director of Asia Pacific programme sales for four years. In his role, based at Shine’s Singapore office, he is charged with exploiting finished programming and formats across all platforms. Shine’s catalogue includes The Biggest Loser, The Family, One Born Every Minute, Clash of the Choirs and MasterChef. Besides VIMN, Ashcroft has held roles at Entertainment Rights, Content Television (fka Fireworks International) and Australian pubcaster ABC, where he began his TV career.