Person details

Managing Director, Decipher

Nigel is Managing Director of Decipher the media strategy consultancy, and Chairman of the Decipher Group, which includes the iBurbia chain of media R&D labs. Founded in 1998, Decipher works with large advertisers and with media companies to understand the commercial implications of new consumer technologies
Nigel is a marketer at heart, but with an intuitive sense of the potential of digital technologies. His particular focus is the evolution of commercial content and advertising models in media markets affected by the advent of new consumer technology.

Founded in 1998, Decipher has worked on interactive media and technology projects for a wide range of clients including Virgin Media, ITV, the BBC, Sky, UKTV, Channel 4, Sony, Viacom, and the UK Govt.

Previously Marketing Director of the Internet Division of NTL, he holds an MBA from Cornell University in the USA. He is widely published in trade and national press and has appeared on BBC Business Breakfast, The Money Programme and Bloomberg TV commenting on digital issues. He is a regular speaker at conferences organised by the UK trade body for TV advertising, Thinkbox.