Patty Geneste (1962) started her professional career in television at MTV Networks. Via the first Dutch commercial channel TV10 Geneste worked for several years at Public Broadcaster umbrella NOS. She started her format career at Joop van den Ende productions in The Netherlands. She was at the very base of international format trade that was just starting in the early 1990’s. After the merge with John de Mol Productions, Geneste continued working in the TV format business over the next years in Germany (Endemol) and the Netherlands (IdtV), and eventually realized her ambition of starting her own company, suitably called Absolutely Independent in 1996. In 15 years time, Geneste managed to build the Absolutely Independent Group from a one woman show into a flourishing agency for format developers, broadcasters and producers licensing formats all over the world.
In 2005 the first Absolutely Independent affiliate was founded in Scandinavia. And in 2007 Geneste launched a new label was under the name Absolutely Branded, consulting advertisers who are interested in having their own tv format. Geneste heads up Absolutely Independent herself, is a board member of FRAPA, Member of the Academy and is Frequently a keynote speaker. Media students in Amsterdam often get the chance to draw lessons from Geneste as she is often clinic’s on the world of formats at the teaching at University MIM.