The Pitch Doctor is Paul Boross — psychologist, author, performer, NLP expert, corporate strategist and internationally recognised authority on communications, presentation, performance and “the art and science of persuading people to give you business”.
Drawing on a career that has seen him move from primetime TV and stand-up comedy to trans-Atlantic development deals, media consultancy and motivational psychology, Boross has worked with such power players as the BBC, Google, The Financial Times, Royal Bank of Scotland and MTV, training executives from the worlds of business and media in a range of communication, presentation, storytelling, performance and pitching skills. He has also worked with several household names, including Virgin chief Sir Richard Branson, TV chef and comedian Ainsley Harriott, and Sky newscaster Dermot Murgnahan.
Boross’ approach to pitching and presenting — described by the Daily Express as “a master class in verbal communication” — has now been distilled in his latest book, The Pitching Bible: The Seven Secrets of a Successful Pitch, which sets out his proven techniques for “getting your message across, every time”.
Boross’ frontline experience of performance — he is currently starring in Sky’s hit series School Of Hard Knocks with English rugby icon Will Greenwood and counts a 12-year stint at London’s legendary Comedy Store among his credits — coupled with a strong commercial grounding has given him rare insight into the entertainment world’s distinctive pressures, pitfalls and potential.
He is also founder and managing director of training company BIG SKY and music-production studios MB Productions. Combining humour and motivational psychology, he also much in demand as a speaker at international television events, including MIPTV in Cannes, the Kristallen TV awards in Stockholm and the BCWW programming market in Seoul.
In this interview, we talk with Paul about the anatomy of a perfect pitch, trust issues, comedy, Richard Branson and why asking questions makes all the difference.