Shakira Hoffman’s career began in 2008 when she joined The Walt Disney Company. There she gained intimate knowledge of sales in the management of Electronic Retailers, the development of Trade Marketing Projects and the controlling of sales initiatives. On the marketing side she was involved in the lifecycle management of Disney products and the execution of strategies. After her time at Disney, Shakira worked for Your Family Entertainment AG as Sales and Marketing Manager. At YFE she focused on international license sales as well as the VOD business. In 2010, she joined Red Arrow International (formerly SevenOne International), the program distribution arm of ProSiebenSat.1 Media Group. Within Red Arrow International she is responsible for sales into the CEE territories.