Person details

Head of viewer relationship management , C4

As Head of Viewer Relationships, Steve is responsible for developing a one-to-one personalised relationship with Channel 4 viewers across multiple touch points. The strategy to date, has attracted more than 11m registered viewers. This innovative approach, building direct data driven relationships with viewers, is unique within the broadcast sector and, is changing the way that Channel 4 does business. Steve’s experience spans 16 years of digital marketing, of which 9 years have been spent at Channel 4, encompassing the launch of 4oD and a secondment to YouView for the brand launch period.