MASTER CLASS #2 2014 – “PITCHING IDEAS”
KNOW YOURSELF. KNOW YOUR IDEA. KNOW YOUR BUYER. KNOW YOUR PITCH.
In the creative industries, ideas are the currency of competitive advantage. It all begins with the ideas you have – but if you cannot sell your ideas, you’re not going to make any business. No pitch, no deal.
People on the receiving end of pitches will not only look at the proposal itself, they’ll judge the pitcher’s ability to be a ‘safe hand’: Who you are and how you pitch matters as much as what you pitch.
Our PITCHING IDEAS Master Class will give you an opportunity to take a 360-degree view of the pitching process from start to finish, and it all starts with YOU. Learning from those who have mastered the process offers rare insights into the art and craft of this essential skill – from developing and communicating your ideas to negotiating and closing the deal.
Arrival Day: July 18
EMC Welcome Drinks & Dinner
DAY #1: July 19 - @Film University Babelsberg
Pitching Yourself: Who are you
Global Trendwatch: What’s hot, what’s not in global consumer trends
TV Trendwatch: What’s trending on C21Screenings
Story Code: Testing DramaQueen – the dramaturgically thinking software
Facts of Life: How to (not) kill your own pitch
Format Screening: Make Love
DAY #2: July 20 - @Film University Babelsberg
Can You Protect It? How to deal with pitch disputes
/THE BRIEF/ – Five Minute Format: Now why didn’t I think of that?
Design Thinking: Mapping, visualizing and prototyping ideas
Moving the Masses: How to succeed with your crowd-funding pitch
Format Screening: I Wanna Marry Harry
DAY #3: July 21 – @Soho House Berlin
THE PITCH CLUB ‘TV meets TECH’
/TV TALK/ – In Search of the Perfect Pitch: Tips and tales from selling ideas frontline
/MENTOR LAB/ – Hardware Renaissance & Wearable Tech: Will the revolution be televised?
/TECH TALK/ – Founders in Dialogue: Renato Valdés (Human) & Hunter Lee Soik (SHADOW) - ‘Quantified Self’ by Day & by Night
/PITCH SURGERY/ – Pitching Psychology: The Pitch Doctor’s 7 secrets
President’s Lecture with Berlin School of Creative Leadership – at Scholz & Friends
DAY #4: July 22 - @Film University Babelsberg
From Scratch to Screen: The inside story of Sing My Song
Owning the Room: Who gets heard and why
/THE ELEVATOR PITCH/ – Your Five Minute Format
The ‘T’ Commandments: Closing the deal
Format Screening: Gogglebox
EMC Farewell Dinner
Departure Day: July 23
Breakfast & Departure Desk
The Pitching Ideas Master Class and The Pitch Club are supported by Medienboard Berlin-Brandenburg.
WHEN & WHERE
When: July 19 – 22, 2014
Where: Berlin & Babelsberg, Germany | Film University Babelsberg, Studio Babelsberg, Soho House Berlin and Scholz & Friends Berlin
CONTACT AND APPLICATION
Note: Due to demand we will hold a second PITCHING IDEAS Master Class on August 29-30 2014 in Berlin.
For more information and application details please contact Rebecca Roth or call us: +49 (0) 30 27 57 21 30.
DOWNLOAD THE APPLICATION