CAMBRIDGE| January 13-19, 2014
The Entertainment Master Class Academy equips participants with the creative and strategic toolkit to operate a multifaceted entertainment business. You learn directly from leading entertainment practitioners “How To Make The Show and How To Make The Money.”
The Entertainment Management module is the corner stone of our master class programme and targets entertainment executives and digital media entrepreneurs as well as directors, authors, agencies and brands. The week-long residential module with a combination of lectures, workshops and labs offers a unique blend of theory-based, experiential and instructional learning. From creators and producers, to distributors and financiers, our mentors bring a wealth of experience and perspectives to the table to kick-start the growth of your business and unlock artistic potential.
A core theme of this year’s Entertainment Management Master Class is the rise of The ENTERTAINMENT ENTREPRENEUR. The democratisation and rapid adoption of technology offers endless opportunities for those wishing to turn their ideas into reality. But how will online platforms like YouTube, Netflix, Amazon and Hulu as well as new software tools disrupt the traditional content value chain and what opportunities and challenges does this offer for talent and producers to directly reach and grow an audience? How do you create entertainment and design technology with emotion and empathy? How can you be an artistic entrepreneur, embracing your skills to run both your own show and your own business?
Or as Ricky Gervais puts it: „Any artist will tell you that what they want is as many people to see their work as possible with as little interference as possible. To create, get final edit, and be the broadcaster is the ultimate artistic experience.“
Each day was hosted by a member of the EMC faculty. The programme was hosted in collaboration with the Cambridge Judge Business School and events and lectures were held across the most historic colleges of Cambridge University.
Location: University of Cambridge
Lectures were held across different colleges of the University of Cambridge - including Kings College, Clare College, Corpus Christi and Peterhouse.