The ENTERTAINMENT MASTER CLASS is a global executive education programme, accepting no more than 30 partici- pants for each year’s Master Class.

The programme is set up to equip participants with the skills needed to create, develop, pitch, package, brand, budget, fi- nance, produce, broadcast, distribute and protect their en- tertainment properties.

The 2013 programme includes 20 days of instruction and is divided into four, one-week long, residential modules, each including 5 days of instruction, spaced over the year 2013. Each programme module comprises visionary lectures, case studies, interactive workshops, experiential labs and plena- ry sessions. Group exercises, peer coaching and mentorship encourage dialogue and interaction.

Because learning is concentrated in four, one-week modules, participants can take educational breaks without putting their work and business on hold. The flexible module struc- ture allows participants the freedom to plan their own pro- gramme schedule.

The structured curriculum built around the best professional expertise in the world provides a comprehensive learning experience rooted in best practice.

– David Liddiment, All3Media, BBC Trust