The PITCH CLUB CLASS OF 2013
The selected companies into our Berlin ‘TV meets TECH’ mentoring programme include:
WINNER PITCH CLUB BERLIN: SHADOW
SHADOW is a combined alarm clock and dream-recording journal.
“SHADOW blends the precision of quantified self with the metaphysics of dream interpretation to open up a new world for consumers who want to use their dreams to know themselves better. The vast majority of dreams— 95% — go unremembered if they are not recorded within minutes of waking. Yet dreams are an untapped source of data: some of society’s greatest advancements, like the theory of relativity and the concept of nonviolent resistance, were first conceived in dreams. SHADOW is the key to unlocking this potential: capturing and decoding dream content to help consumers understand themselves better.”
SHADOW is the brainchild of Hunter Lee Soik, an entrepreneur specializing in organizational leadership and experience design. Before founding SHADOW, Soik was a creative consultant for Kanye West and Jay-Z’s Watch the Throne tour, and consultant for brands including Stella McCartney, Vitra, the CFDA Awards and Art Basel.
Profile of Hunter Lee Soik on FastCompany: THE MAN BEHIND NEW APP SHADOW WANTS TO QUANTIFY OUR DREAMS
The selected startups into the TLV PITCH CLUB mentoring programme include: