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THE Made in NY Media Center by IFP & EMC SCHOLARSHIP

NOW OPEN FOR APPLICATION

Together with our partner, the Made in NY Media Center by IFP, we are excited to announce the new scholarship programme for the NEGOTIATING DEALS MASTER CLASS.

The scholarship is awarded to two outstanding candidates who have demonstrated a commitment to a career in the entertainment industry and have a proven track record and the support of their peers. In order to be eligible to enter the selection process for the Made in NY Media Center by IFP & EMC scholarship, each applicant must submit a completed application including

  • A curriculum vitae (CV) summarising the candidate’s work experience, professional achievements and career objectives in the English language;
  • The  completed and signed application form for the Made in NY Media Center by IFP & EMC Scholarship “Negotiating Deals”.

The application deadline is Wednesday,  the 9th November 2016.

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HOW TO APPLY

Those interested in applying for the scholarship please contact Rebecca Roth at roth@entertainment-masterclass.tv, mentioning ‘Made in NY Media Center by IFP Scholarship’. The scholarship covers the tuition fees only. For more info on the application process and selection criteria, please contact us.

Download Application Form

 

MASTER CLASS #3 2016 – “NEGOTIATING DEALS”

MASTERING THE ART OF NEGOTIATION IN THE BUSINESS OF SHOW BUSINESS

“In business as in life, you don’t get what you deserve, you get what you negotiate” - Chester Karrass

Whether you’re negotiating budgets, fees or rights, you will have to reach agreements that work for both sides, the show and the business of show business. Creators may know all about the creative process but sometimes very little about the commercial logic of the business – and vice versa. Does this really matter? We think it does because it leaves you with holes where crucial bits of knowledge ought to be. If you don’t understand both sides, your deals will be flawed.

In this four-day Master Class, we’ll expose you to ideas and insights that profoundly shape the way decisions are made when deals are done in the business of show business. Through case studies, interactive discussions and a series of negotiation simulations, you’ll learn from leading practitioners how to balance the creative and the commercial side, how to manage the tension between empathy and assertiveness, how to deal with difficult people, what to do when someone says no, when to negotiate and when to walk away. You’ll discover what’s really making or breaking your negotiations. The answer might be: it could be … you.

Saturday, November 19
DAY 1: MANAGING ENTERTAINMENT STRATEGICALLY
When The Audience Strikes Back: Managing Digital Transformation
Brand Thinking: From Scratch Across All Screens
Creative Leadership: Identity & Change In A Creative Organisation
Showrunner Dialogue: From Deutschland83 to Deutschland86

Sunday, November 20
DAY 2: MAKING YOUR PITCH BANKABLE
Money Ball: To Buy Or To Be Bought
Numbers Don’t Lie: The Economics Of The Entertainment Business
The Agent’s Business: Packaging Talent
Showrunner Dialogue

Monday, November 21
DAY 3: DEALING WITH DIFFICULT PEOPLE
The Darkest Place: Inside The Writer’s Room
It’s Live, Stupid: Inside The Control Room
Game On: Creating Collectively Through Play
Me & TV

Tuesday, November 22
DAY 4: THE PSYCHOLOGY OF DEALMAKING
Always Ask Why: Focus On The Interest, Not The Position
Lessons From Selling Frontline: Negotiating Deals
The Dealmaker’s Dilemma: Who Has The Power & When Does It Shift
Me & TV

 

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WHEN & WHERE

When: November 19-22, 2016
Where: New York, USA

About the Made in NY Media Center by IFP
The Made in NY Media Center by IFP was developed through a unique partnership between Independent Filmmaker Project, the Mayor’s Office of Media and Entertainment, and the New York City Economic Development Corporation. The Made in NY Media Center by IFP is where storytellers from multiple disciplines, industries, and platforms create, collaborate, connect, and incubate across a spectrum of programs, events, and experiences. The Media Center brings together innovators in film, video, gaming, technology, and more through education, mentorship, entrepreneurship, and content creation. Since opening its doors, the Media Center has held more than 100 classes and 300 events serving more than 25,000 people in its classrooms, media gallery, theater, café, incubator, and community member spaces.

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The Faculty for “Negotiating Deals” Includes: