THE FORMAT MASTER CLASS
Think It. Build It. Tweak It. Sell It. Again and Again …
Thirty years ago, formats consisted of a few studio game shows. In the intervening decades, formats spawned reality television, and became the huge money making powerhouses that built mega multinationals and made multi millions for their creators, producers and networks. During this time, genres of programming in formats changed to include all sorts of things like talent competitions and social experiments. At the same time, platforms changed to cover online and mobile apps.
Now, when we look at formats across different genres, platforms and screens, the process of developing formats is akin to creating tomorrow’s global entertainment brands. But, for most, this business of big brands is ruled by just a few who are big enough to operate on a global scale. Who are those ruling tastemakers, and how can newcomers break in, you may ask yourself.
Yet, against such dazzling possibilities, some things still remain unchanged: Hits are scarce. Everyone is searching. It always begins with someone somewhere who has an idea, a good idea, of course.
During 3 days in Berlin, our FORMAT MASTER CLASS will explore the core skills and business savvy needed to create, develop and package your ideas as they are taken from scratch to screen, from your original thought to a format brand that you can trade around the world.
Discover what’s really making or breaking your format – it might be … YOU.
PITCHING THE IDEA
DEVELOPING THE FORMAT
NEGOTIATING THE DEAL
WHEN & WHERE
When: September 16 – 18, 2017
HOW TO APPLY
For more information email Rebecca Roth.