THE FORMAT MASTER CLASS
Think It. Build It. Tweak It. Sell It. Again and Again …
Thirty years ago, formats consisted of a few studio game shows before evolving into the huge money making machine that built multinational powerhouses and made millions for their creators, producers and networks. Now, genres of format programming include talent competitions, social experiments and scripted formats. At the same time, platforms have changed to cover online and mobile apps.
Today’s process of developing formats across different genres, platforms and screens is akin to engineering global entertainment brands and businesses. However, the business of mega format brands is ruled by just a few who are big enough to operate on a global scale. Who are those ruling tastemakers, and how can newcomers break in?
Yet, against such dazzling possibilities, some things still remain unchanged: Hits are scarce. It always begins with someone somewhere who has an idea, a good idea – and is able to sell and execute it.
During 3 days in Berlin, our FORMAT MASTER CLASS will explore the core skills and business savvy needed to create, develop and package your ideas as they are taken from scratch to screen – from your original thought to a format brand that you can trade around the world.
DAY#1 PITCHING THE IDEA
Saturday, September 16
TREND WATCH: What’s Hot, What’s Not - On Air & Online
TWO SIDES OF ONE COIN: Creating & Pitching Entertainment Formats
BEHIND THE FORMAT: Inside Story
DAY#2 - DEVELOPING THE FORMAT
Sunday, September 17
CREATING COLLECTIVELY: Managing Creativity & Creatives
FORMAT WORKSHOP I: Triggering Ideas
FORMAT WORKSHOP II: Mapping, Visualising & Piloting Ideas
DAY#3 - NEGOTIATING THE DEAL
Monday, September 18
THE REAL DEAL: Understanding The Business Of The Format Business
GAME ON: Lessons From Selling Frontline
FORMAT WORKSHOP III: Showtime – Pitching Your Format
Tuesday, September 19:
Invitation for all Master Class participants to the Rose D’Or Awards Show
WHEN & WHERE
When: September 16 – 18, 2017
Where: BERLIN, AMANO Grand Central
HOW TO APPLY
The programme targets format creators, television executives and digital media entrepreneurs. Personalized mentorship is at the heart of the Entertainment Master Class, therefore no more than 30 participants are selected into this master class.
For more information email Rebecca Roth.