TIFFCOM 2014 | The Japan Content Showcase | October 21-23, 2014

“Japan Content Showcase 2014″, a multi-content market featuring music, films and animation, will be held at the hotel “GRAND PACIFIC LE DAIBA” as a joint market of the following:

  • TIMM – Tokyo International Music Market
  • TIFFCOM – Affiliated market of the Tokyo International Film Festival (TIFF)
  • TIAF – Tokyo International Anime Festival

VISIT THE WEBSITE FOR PROGRAMME OVERVIEW.

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EMC HOSTED SESSION: Innovation Master Class

The Audience Strikes Back: How to engage television audiences through mobile and social media

 

22nd October (Wed) 10:30~12:00
Venue: Seminar Room B

1. Innovation keynote on major global trends in digital and social media (Masaki Hamura, AKQA)
2. Innovative tv formats & opportunities for the Japanese market

As digital platforms and social media are increasingly becoming entertainment destinations - how can broadcasters and television producers best capitalize on the opportunities to engage with your audience beyond the television screen? How can you measure the value of social media driven campaigns and what types of campaigns across platforms impact tv viewership?

In this master class we will hear examples from around the world how brands, producers and broadcasters master the art of audience engagement and what we can learn from successful social media integrations.

LOCATION

GRAND PACIFIC LE DAIBA
2-6-1 Daiba, Minato-ku, Tokyo 135-8701, Japan

The venue GRAND PACIFIC LE DAIBA is situated in Odaiba area in Tokyo where you can access easily from the airport and overlook the Tokyo bay area from the room. As the venue has the accommodation facility, you will be able to have business meetings efficiently.

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SPEAKERS – EMC INNOVATION MASTER CLASS AT TIFFCOM 2014: